altM powers brands to become sustainable and reduce their carbon footprint. Inspired by the rough edges of agricultural waste, capturing the essence of transformation and natural efficiency. The branding had to circle authenticity, sustainability and innovation. The visual direction, combines effortless illustration, 3D renders, and intentional imagery to create a lasting impression. Each element is crafted to reflect the authenticity and sustainability at the core of altM. The visual execution brings the brand concept to life, highlighting its intricate details and the natural textures that inspired its design.